The most direct evidence of what Big Colony does is not an announcement — it is the app stores.

What is public

• itsbigcolony.com — the platform’s own site, kept separate from
  the agency’s
• The Plein Air developer account on Google Play
  — the published client app portfolio, listed in one place
• Colony Foods on the App Store

Why a developer account is better proof than a press release

A press release asserts a client list. A developer account demonstrates one, and keeps
demonstrating it: every app under it carries a publisher name, a version history and a release
cadence that anyone can inspect without asking permission.

It is also a harder thing to maintain than it looks. Each listing means store review, platform
policy compliance, and a release process that survives both Apple’s and Google’s rules changing
underneath it. Shipping one app is a project; keeping a portfolio of them current across two stores
is an operational commitment, and it is the part of a platform claim that cannot be faked with a
slide.

A separate site for the platform

Keeping Big Colony on its own domain rather than as a page on the agency site is a small decision
that says something. Products that live inside an agency site tend to be read as services;
products with their own front door are read as products — and are far easier to sell to someone
who does not want an agency.